The latest headline in USA Today read, “‘Flip This House’ superstar accused of fraud and faking work on show.

What a first rate terrible this will be for the “actual deal” buyers. I’ll provide an explanation for what I suggest on the quit of this quick article…

ATLANTA (AP) – On an episode of A&E’s famous fact collection Flip This House, Atlanta businessman Sam Leccima sits in the front of a run-down house and calls shopping for and selling real estate his passion.
Now government and prison filings declare that Leccima’s actual passion was a sequence of scams that protected faking the home renovations shown at the cable TV show and claiming to have sold homes he by no means owned.

“This is, certainly, a con artist,” stated Sonya McGee, an Atlanta pharmaceutical representative who says Leccima took $four,000 from her in an funding scheme.
McGee and others say Leccima’s episodes of Flip This House, A&E’s most famous show, have been complicated hoaxes. His pals and family had been offered as ability domestic shoppers and “offered” signs and symptoms were slapped in the front of unsold houses. They say the home maintenance – the lynchpin of the show – have been actually brief or brief patch jobs designed to appearance properly on digicam.
Leccima says he never claimed to personal the houses. While no longer acknowledging his televised renovations were staged, he did not deny it and suggested that A&E and Departure Films, the production organization that makes the display, knew exactly what he become doing.

Here we move once more… MORE terrible property development marketing press approximately anything regarding actual estate buyers!
I usually say, “There’s best one manner to address problems… FACE THEM HEAD ON!
You’re a real estate investor it truly is honest, straightforward and don’t want to be in comparison to the “different” so-referred to as actual property investors like Mr. Leccima. Good. You don’t should be!

What’s the best Real Estate Marketing Tool you may use? The story you simply study above!
How could I use this…? The identical way you face another obvious disaster for your photo as a real estate investor. FACE THEM HEAD ON!

If you’re using unsolicited mail or maybe every other excessive profile media (radio/TV) as your Real Estate Marketing Tool, you encompass this story in your advertising… ALONG with the stark assessment of the way YOU do enterprise and examples of the way you are the “real” deal, (with examples) in place of the “made up” TV things of this faux!

It’s the same precept with any Real Estate Marketing Tool. You want to compare your services or products and the way yours is better than the “different” men. In this example, it’s pretty clean cut what the comparison is… It’s approximately “honesty, integrity, character and a person you could believe and do commercial enterprise with.”
Real Estate Marketing Tool number 1 in every person’s e book! Does all people ever need to do enterprise with someone they think may try and “con” them? I’ve by no means met all and sundry in all my years in this earth that said, “I don’t care if he is a “con artist, “as long as he gets the process achieved.”

Take this “negative tale” and use the Real Estate Marketing Tool that offers the ability consumer another cause to do enterprise with you! It’s a selling point that simplest works every time! This is a effective Real Estate Marketing Tool! Use it and notice for your self